The ultimate guidelines of SEO 2019
Search Engine Optimization (SEO) is a fast-moving and dynamic sector. Sometimes, it also becomes a bit frustrating, particularly if you’re relying on outdated SEO strategies that work no longer.
That’s reason why it’s crucial for every SEO people to stay knowledgeable and studying constantly.
SEO has also become more difficult than since 2019.
Now SEO takes more than just creating link building, making any old content, and adding a few relevant keywords to improve your organic search engine rankings and increase the visibility of your websites or brand identity.
You also need to keep track of and understand:
- Emerging Google trends (e.g., voice search).
- Algorithmic modifications
- Technological progressions (e.g., machine learning).
- Your prospect audience (e.g., how they behave and what they want).
So, the question arises how do you develop an SEO planning to lead your competitors in Google and any other search engines?
Because now SEO isn’t only about being searched on the 1st position on search engines or driving traffic to your website. It’s also about giving a great user experience and creating leads and revenue.
The Ultimate guide to SEO will be going to start soon.
SEO is also known as Search Engine Optimization. SEO is the implementation of igniting the search engine rankings of your website pages so that they can execute higher in Google search engine results, for getting more traffic/audiences to your website and enhance your business.
Giving continuous SEO efforts provides a target to enhance your organic traffic search in search engines. That’s when the organic traffic on the search engines you get when public click to the link in Google results to get to your website. It is the just contradictory of paid traffic, which we do on Pay Per Click from Google ads.
Most of the SEO gives importance on increasing for Google’s search engine, where 90% dominates the overall search engine marketplace with a share. Although, it is also important to optimize your website for other search engines like Bing, Yahoo, and others.
What Is On-Page SEO and Off-Page SEO?
i) On-page SEO is all about optimizing title, description, web content, code, and other technical of your website that you put inside a website.
Now if that’s not clear, then let’s look into it with more detail at how SEO works.
How Does SEO Work?
To understand about how SEO strategy works for your website to improve the search engine rankings, we’ll need to know few points about this in details.
When you tell about Google search engine ranking in SEO, you’re mentioning about the place of your content on search results pages (SERPs).
When you are talking about a #1 ranking, your website pages appear on the first in SERPs. That puts it at the top of the search page except there’s a sponsored result (which is a Google ad) or an answer box above it.
Preferably, you want your website page content to show as one of the top three results to get more traffic. That’s just because those places get almost more of the clicks in SERPs, and more clicks mean more audiences and resulting into prospective leads and sales.
How Does Google Search Work?
To understand SEO strategy, you’ll also need to know how Google search ranking works.
Google targets to promote relevant keywords on search results as part of its technical technique to “unite the world’s data and make it universally available and valuable”.
For that, the Google search engine should know what data are available out there. Here’s how that process works.
1) Google has built automated software called Google search bots or spiders. These bots visit website pages, in a process called crawling of the website.
2) Then they add the web pages they crawl to Google’s index, which is a huge catalog of trillions of web pages.
3) When the audience search engine, Google shows the most relevant results from its own catalog.
Understanding Google’s Search Quality Ratings
Another vital point of the search engine process is the quality of your content. Google has set up a search quality rating which evaluates this process.
The Google ratings look at:
How skillful, convincing, and honest the website content is all about:
- The content should be quantity and quality
- Website information with the person who is responsible for the website
- Website online reputation
These rules help Google search bots to decide which results are most important, valuable and useful. The most relevant searches are appeared on the first in SERPs, whereas less relevant searches results are found later.
When we do SEO planning, we’re helping Google’s bots to crawl and understand your blog/article. You’re also telling to Google your blog/article is unique to certain enquires, that’s how your website show up in the correct search results.
How to Check Your Search Engine Rankings
One of the major factors in improving SEO is to understand from where you’re starting from. That indicates analyzing your search engine rankings factors.
Here are a few of process to do that.
The quickest process is just by searching for the keywords you want to rank for. To do that, you need to first open an incognito tab on windows and search for Google. Then apply the relevant keywords you think the audience will use to search your website, and then check it on search results.
In that case, you’ll have to apply a keyword tools. One of our favorite and used online tools is SEMrush, which provides a various options in the tools for SEO optimization, content marketing, and search engine marketing (SEM).