Top 5 Digital Marketing Trends in 2020
With the year 2019 has been rapid in terms of growth in the Digital Marketing Space.
In fact, the number of internet users has gone up to a certain number that was previously extraordinary –in the year 2018, from 483 million users to now India has now crossed half a billion internet users at a gigantic 566 million users.
So, that’s why more and more brands and companies have targeted a whole new audience to market to and are applying multiple innovative and creative ways to attract more audiences through digital marketing platforms!
With the slowly rising of the video-sharing app named TikTok, it has set a new revolutionize definition of snackable video content, and brand transparency guaranteed to capture the passing attention of young audiences.
This year’s trends will spark a dramatic moderation in marketing technologies and consumer behavior across the world.
Therefore, more—as we mean more influencer marketing, more and more contents, more web video and more of what will we will get digital audiences engaged with brands in online platforms.
Here are 5 Top Digital Marketing Trends in 2020 and we believe that it will eventually grow all the Digital Marketing Trends in 2020
1. The Rise of Social Influencer Marketing-
We all know that influencer marketers used to be huge celebrities or “online celebs” with millions or hundreds of thousands of followers on different social media platforms especially Instagram.
So nowadays, companies are turning into their targeted audiences with a much smaller social media following to influence as influencers and try to reach them with the voices they trust the most.
Influencer marketing has progressed into becoming more modified and personalized.
As most of their targeted audiences are trusting their voices, it becomes more authentic.
In fact, in a survey, it has said that 92 percent of people trust other audience commendations over corporate advertising.
For this particular reason, digital marketers from a leading gaming company had launched their highly successful influencer marketing campaign #Superlord on the social video-sharing app TikTok, which created a storm in the country like Germany.
2. Savvy marketers will use multiple platforms-
When it comes to the astounding success of PPC (Pay per Click), then most of the majority of marketers still think exclusively of networks executed by the duopoly of Facebook Ads Manager and Google AdWords.
Now in this year 2020, smart digital marketers are anticipated to test multiple social media platforms in order to decode that whether or not an individual social media platform will be profitable to their marketing strategy.
We all know that social media are growing at a remarkably fast pace, testing platforms starting for Facebook Ads, Instagram Ads, LinkedIn Ads, Amazon Ads, and Twitter Ads deals the chance to experiment with new PPC networks, treating in a variety of targeting options, and reach millions of audiences all across the globe.
3. Video Ad Streaming Engagement-
Audiences with viewing habits explain that this budget will increase—and advertisers go where their audiences are spending their time. Per the IAB:
74 percent of U.S. audiences starting from age group 13 years and older watch streaming or online video at least on a weekly basis and 41 percent watch on a daily basis.
And 78 percent of digital video audiences will watch online advertising with respect to free content. Online video audiences pay closer devotion to both content and ads when they are usually watching educational videos.
So, if you are adding videos to your social media platforms and on your website, doing live videos on Facebook Live and Instagram Live usually gets watched 3 times longer than videos that aren’t live. So, now is the time, to take live streaming and live video ads particularly in 2020.
4. The ascent of chatbots-
These tactics can save huge costs on appointing someone who can monitor your website and communicate with audiences on an ad basis.
A chatbot is likable, unbiased, instructive and helpful. It allows your prospective clients to make faster and easy decisions as well as makes the customers feel like they’re being handled as an individual.
5. Target audiences will be reached consistently-
While 2019 was dedicated to audience targeting through remarketing strategy lists for search ads and custom similarity audiences, in 2020 will be more focused on targeting customers at precise pin-points throughout the buying journey.
Digital marketers will interact with their targeted audience at the right time and in this way it will enable loyal customer growth, instead of bombarding them with a message for a direct sale.
In fact, 56% of prospective clients believe that businesses need to have an inside understanding of their needs, according to the Marketo Engagement Gap Report.
So in 2020, digital marketers will be forced to reflect on how their advertising improves customer wellbeing and fulfills their personal needs.