How to do Content Marketing in 2020
Before we start, first we need to understand “What is Content Marketing”?
The term Content Marketing defines as it is a marketing strategy approach focused on creating creative content along with publishing and distributing the quality content among the targeted audiences.
Writing content is often less luxurious to produce and can be very efficient, but if you see other content formats starting from videos, podcasts, and infographics, then we’ll not be able to get the most out of your content marketing strategy.
We have to test each and every industry and we can see that certain types of content lead themselves to better to particular businesses than others.
And you will start analyzing that some content marketing strategy of your target audience may also be an easier way to reach with one content format than other formats.
Below are many different types of content marketing, starting from:
3) Podcast Sessions
5) Email Marketing
6) Visual content
8) Lead magnets
10) Slideshare presentations
15) Slide decks
16) Free apps
17) Social media posts
And there are many more.
The original point is that the content should give information or infotainment, which is usually for free, with respect to the business goal.
Say for example, here are five things that many industries want to generate out of their content marketing strategies:
2) Creating brand awareness
3) Building loyal and trustworthy relationships
4) Delivering into revenue
5) Creating social shares bottoms and generating backlinks
For a fact, if you reading this blog post right now, then it is also known as content marketing.
Content marketing is a great strategy for your top-line priority — and your audiences
Especially, there are three main reasons — and usefulness — for businesses that use content marketing:
1) Increasing sales
2) Cost savings
3) To get better clients who are more loyal
To be precise, content is the present – and future – of marketing
Now go back and read the definition of content marketing once more, but now remove the quality content.
Now, that creates the huge difference between providing great content marketing and the other usual informational trash that we get from the company’s blogs and articles which they are trying to sell you “stuff/services/products.”
Most frequently, companies send us informational mail all the time – it’s just that most of the time it’s not very valuable or relevant to us (in either way, it is spam?).
That’s is why, content marketing so fascinating in today’s market of thousands of inbound marketing messages per person per day.
Any Marketing technique is impossible without great content. We all know that irrespective of what kind of marketing strategies you use, content marketing should be part of your inbound marketing process, not something separate. Creating quality content is a part of all forms of marketing which includes:
SEO: Search engines provides facility to different niches to publish quality, along with consistent content.
PR: Successful PR marketing strategies reports provide the subscribes to care about, not their companies.
PPC: If you want to run a great PPC campaign, then you need to have great content behind it.
Inbound marketing: Creating great content is crucial to driving inbound traffic and then converting them into leads.
What Types of Content Should You Create?
So, there are various facts you need to think before taking any decisions on the content formats if you want to create your own content marketing campaigns.
These also include: Know more about your target audience (for example whether they like to read blogs/ articles or want to watch videos?)
The type of information you want to put inside the post (the statistics along with facts and figures regularly work best as a chart or as an infographic, while content like “how to” might be easier to go for as a video rather than writing a blog/articles)
Along with your budget and time commitments.
If you are looking at getting results, then mixing both content and videos and creating content in several different formats.
Start experimenting in this way will not only help your audience find interests but it also gives you to analyze what type of content that is converting well.