Though your first thought would be to use all of the social media platforms, some platforms are providing better results for marketers than others. And depending on your business’s niche target audience, you have to make sure that you’re also using the same social media platforms as they are.
Statistically, it has been seen that 81% of the United States population has at least one social media accounts, and over half of the population has two or more social media accounts. So, it doesn’t matter which social media platforms you decide to invest in for your business, you have a high chance of reaching target audiences that you could not able to reach in any other way!
Moreover, nowadays customer isn’t just using social media, but they’re actually using social media platforms precisely to make buying decisions who have a genuine reason for purchasing!
For example, almost 70% of business-to-consumer marketers have developed their potential customers through Facebook. However, 93% of Pinterest profile users use the platform to plan or make buying, and over 90% of Instagram profile users have used social media platforms like Instagram to purchase some products online.
And if that wasn’t enough, 71% of potential customers who have had a great experience with a brand on social media platforms are likely to provide a recommendation to their friends and family- which helps to grow your consumer base even more further!
Top 10 Social Media Sites for Your Business
Almost a third of the world’s population! In which, around 65 million businesses using their Facebook Pages and more than six million advertisers are enthusiastically promoting their business through Facebook business pages, which makes it a quiet safe but if you want to have an online presence on social media platforms.
Practically, Facebook is frequently the first social media site to come to mind when we discuss social media, and for great reason. And why not, it’s one of the most widely-used social media platforms in the world, and it was one of the first to deliver advertising options to businesses and recreate a brand.
Getting a Facebook business page is a must need for any business or brand, and you should keep updating yours on a regular basis. Today’s customers expect all business accounts to have a presence on the platform, and many of clients also expect those businesses to give quick responses to their questions and details.
2) Facebook Messenger
Facebook has a special feature in creating advertising campaigns that are specifically made for Facebook Messenger. When somebody clicks on an ad, they will be redirected to start a Facebook Message with your Facebook business page, and if they do that, then your Facebook business page can follow up with targeted audiences in messages from that point onwards.
To get started with, you may create a YouTube channel for your own brand or vlog your videos where you can upload videos for your subscribers to view, like, comment, and share with their friends and families.
This is the second biggest social media site, YouTube (that is owned by Google) is also known as the second largest search engine after Goggle.
So if you want to increase your reach on social media platforms, then you can also promote your product or services on YouTube.
CEO of Facebook Mark Zuckerberg, saw so much potential in the social media platform and the benefits of Instagram that he bought it out just after 18 months since it launched for $1 billion dollars, and the social media platform has continued to grow since then.
Because Instagram is owned by Facebook, it has the same access to the extensive user base and advertising platforms just like Facebook and Facebook Messenger app does.
So Instagram contains all kind of the same paid benefits just like Facebook, but Instagram also has its own set of organic growth usefulness.
So, when we use the term “organic,” we mean tasks you can perform or the results which can be achieve without straight paying for them in advertising currencies.
Specifically, Pinterest has 291 million monthly active users. Among of those users, 81% are women, out of them 93% of active pinners said they use Pinterest to plan for buying and 87% said they’ve bought some items because of Pinterest.
Creative industries like Food recipes, lifestyle how-to articles, wedding inspiration, and outfit ideas are among of the top searches on Pinterest. So if you’re business model deals within any of those industries, then you need to be developing Pinterest accounts as one of your social media networking sites for business.
Twitter is also good for engaging new potential consumers through its use of trending hashtags. Just similar to Instagram site, you can search trendy hashtag and find other posts from potential clients and businesses alike that they have used that hashtag.
A Snapchat can be sent directly to another user who can only be viewed once, but a Snapchat on a Story (for example your business’ Story) is visible to the users for up to 24 hours after you published it.
If your target audience is largely involved of a younger demographic, then Snapchat may be one of the most effective social media networking sites for your business!
There are more than 350 million monthly active users, and over 203 million daily active users on Snapchat, and 71% of those users are under 34 years’ age groups. Exactly, almost half of its users are age groups between 18-24.
LinkedIn has over 303 million monthly active users, in which most all of them are in the working professional or close to it.
Because LinkedIn is considered to be a social media platform for B2B customers, users often include more precise information about their employers, job positions, websites, work email IDs and more than they usually do on other social media platforms that they are utilizing more for personal use.
LinkedIn’s advertising platform is not yet as advanced as Facebook’s in respect of its creating campaign functions, but it does provide you with lot more job positions and opportunity to target than Facebook. This can be important for your business if the bottom line is dependent upon targeting specific companies or job titles.
However, although it has so much possible capturing the attention of Gen Z, it still needs to go a long way when it comes to running advertising. The only step for digital marketers to use this video-sharing platform for advertising is through social media influencers. And since it is still not that saturated social media websites as compared to other social media giants like Facebook, Instagram and Twitter, or any other platforms, a lot of brands now are using it to reach Gen Z – a marketplace that seems quite hard to reach upto.
On the landing page, a Tumblr blog will look like any other social networking websites. So, you come across online might be using Tumblr as social networking sites!
If you want to reflect it for your product or service marketing, it has provided a written some starter guidelines on Tumblr website itself.